A great website is a vital part of your employment agency’s success. You need to attract exceptional talent and candidates for the roles you need to fill.
Your website visitors are much more likely to engage with a professional website that provides a great customer experience. As a result, you are more likely to attract applications from great quality candidates. This means an impactful and efficient recruitment website design will bring people to you.
According to the Office for National Statistics, job vacancies are at record levels in the UK. Between July and September 2021, all industry sectors exceeded or were equal to their January to March 2020 pre-pandemic levels. And for the first time ever, there were more than a million vacancies. This is good news for job seekers, but such a competitive market makes it more difficult for agencies to attract the best candidates and clients.
This means that your employment agency’s website needs to stand out from the crowd. What many agencies don’t realise is that a website can’t afford to simply just look good. It has to work hard behind the scenes too. To be most effective, it needs to be secure, super-fast, responsive, fully optimised and flexible. Oh, and it still has to look great too. Read on and discover our candidate attraction web design secrets.
So What Kind of Website Do You Need?
Secure Website Design
In the day-to-day running of a recruitment agency, you need to deal with a lot of confidential information. Candidates need to be confident that when they send you their CV, all their personal information will be secure. As part of your package, we will include a year’s SSL certificate. This is an encryption-based protocol that ensures privacy, authentication and data integrity.
It’s easy to see if a website is SSL protected. The full website address begins with https (sites that begin with http cannot guarantee such high standards of security). You can also opt to install a Sucuri firewall on your recruitment agency website for just £299 a year, which will protect your site against hacks and other breaches. A secure website is great for your brand’s reputation. Plus because the search engine bots prioritise secure websites, you’re more likely to rise in the organic search rankings too.
Super-fast Website Design
The slower your website, the less likely it is to be picked up by search engines which prioritise the quickest sites. In addition, if a website takes too long to load, you’re more likely to lose visitors. Job hunters don’t wait around! You know it yourself – if you have to wait more than three or four seconds before a site loads (or sometimes less) – you simply click away. When you’re trying to attract great candidates to apply for jobs, the last thing you want is for them to be put off by the slow speed of your website.
Responsive Website Design
A responsive site is one that looks great and offers the same functionality on every device. So that’s whether it’s a desktop, laptop, tablet or phone. Given that so many candidates will be searching and applying for jobs on their mobiles, you must make it as quick and easy for them as possible. Otherwise they’ll give up and you could lose the perfect candidate to another agency.
Fully Optimised Website Design
SEO (search engine optimisation) is a vital element for your recruitment agency website. By keeping your website fully optimised, the search engines will find it more quickly and rate it more highly, and your agency is therefore much more likely to appear at the top of the search results. This means your vacancies will be seen by more candidates who will therefore apply for jobs through your website and not a competitor’s. Your website will be optimised for speed and visibility at launch, but it is always advisable to keep your SEO consistently up to date.
Candidate attraction web design
Having a flexible website is important for the future. Your recruitment agency may be a small business with modest website needs at the moment, but that’s going to change. You need a website that will grow alongside your agency enabling it to seamlessly reflect your success. With a WordPress template, you will have that flexibility, including thousands of free plug-ins that will add functionality to your website as your needs become more complex. And when it’s time to redesign your website, it’s relatively straightforward to change the template on a WordPress website, whereas with other template sites, you may have to start from scratch with a completely new website.