Growing your website traffic is eerily similar to losing weight. You could do a fast or extreme diet and lose weight in a way that is unhealthy and unsustainable. Or, you could get to the gym and do the hard yards, knowing that Rome was not built in a day and neither will your dream beach body. The same is true with increasing your website traffic. There are multiple black hat digital marketing techniques and practices that you could implement that would have a mentos-in-coke-instant effect on your website traffic. However, the quality of this traffic will be incredibly low. When it comes to website traffic, quality is better than quantity. Although, ideally you want both, which is what a successful digital marketing campaign can give you.
But, when it comes to growing your website traffic, it can sometimes feel like you are swimming upstream, chasing a rainbow or attempting to herd cats. None of these activities are one you would choose to do on a lazy Sunday afternoon. Nevertheless, improving your website traffic is one of the pivotal and central elements to running a successful digital marketing campaign. Exactly how one does this is a hotly debated topic. There are many blogs and articles out there that promise a simple five step solution to all your website traffic issues.
However, as is often the case with pieces like this, if it sounds too good to be true, more often than not, it is. So, instead of offering you an instant five-step-quick-fix, here are five great digital marketing practices that when done correctly and consistently over time will bring more traffic to your site.
Now this one may seem obvious, but we cannot stress enough the importance of effective and well thought through advertising. Paid advertising or PPC, when well researched and used effectively can be an incredible way of generating and growing your website’s traffic. PPC or advertising campaigns are a great way for you to present your brand to potential customers and attract new visitors. However, this is a paid option, so we suggest that you ensure you have a well researched and thought out campaign before reaching for your credit card.
Creating great content is all well and good, but in order for it to be worth anything you need your target audience to read and interact with your content. To make this happen you can’t just create content and pray, you need to be proactive, and going social is one of the best ways to do this. Social media is a great way to promote your brand and your content, and when done to the tune of a great campaign, is a great way to get traction on generating and increasing high quality website traffic.
There is no magic wand waving when it comes to finding the ideal length for your content. However, A/B Testing is a close second to wand waving. We suggest varying the length of your content as well as its format to try and make it as appealing as possible to different markets and consumers. Mix and match shorter blog posts with longer content articles and pieces to try and find a length and format that best resonates with your readers.
Your headlines are a great way to hook readers and get them onto your page and interact with your website’s content. Writing irresistible headlines is something that is easier said than done. But, when done properly it is well worth the time spent on choosing the perfect adjective for your page or piece.
Optimising your content for search engines is a must when it comes to increasing your website traffic. We suggest targeting long-tail keywords with high search intent and writing guest blogs for reputable and industry relevant websites. Moreover, building effective backlinks to relevant websites with great content and regular readers will increase your referral traffic.
So, in conclusion, increasing your website traffic won’t happen overnight, and if it does then it’s unlikely to be high quality traffic that will lead to conversions. Growing your website traffic is much like growing your dream garden, it takes time, care and planning. But the reward is well worth the wait.