WordPress is the most popular Content Management System (CMS) in the world, powering 35% of all websites on the internet. More than 500 websites are built each day using WordPress, including ecommerce sites.
WordPress is a fantastic ecommerce solution as it’s easy-to-use, customisable and offers a huge range of plug-ins to create a fully functioning ecommerce website, including shopping carts, payment gateways and analytics. Using WordPress, it’s very simple to create a beautiful online shopfront for your business that will entice potential customers to visit your site and generate sales.
WooCommerce is a free, open-source WordPress plugin. Approximately 30% of all online stores use WooCommerce, and it’s the ecommerce solution that we always recommend for our clients. It’s easy to set up and has many user-friendly features.
The key benefits of using WooCommerce include easy-to-manage product categories, unrestricted customisation and a built-in blog. You can add an unlimited number of products and images, as well as having the option to feature product ratings and reviews.
There are a range of other plugins that can be added alongside WooCommerce to increase functionality, ranging from payments and shipping to analytics, marketing and accounting.
Choosing WordPress for your ecommerce business is a highly cost-effective solution for small businesses. Setting up an online store using a WordPress template is much less time consuming than building a custom-made ecommerce website from scratch, which is more appropriate for larger businesses with more complex needs.
By implementing WooCommerce into your web design template, you can add any additional functionality and design features with ease. This means saving a lot of time and money without compromising the quality of the website. Our template websites start at just £50 a month, and still offer that ‘bespoke’ feel and functionality, aimed at being affordable for micro businesses and startups.
WordPress is by far the easiest CMS to use, and it’s a straightforward process to add new content and functionality. Not only is it easy for you as the business owner to use, it also offers a great user experience. All WordPress sites are responsive, meaning that they work well on mobile, desktop, tablet and laptop.
Security is a vitally important aspect of any website, and ecommerce sites contain personal details and financial information, so you’ll want a particularly extensive solution to protect user data. WordPress offers a range of brilliant security plugins, and the one that we usually recommend is Sucuri. Sucuri comes with hardening features, malware scanning, core integrity check, post-hack features and email alerts, each of which will help to keep your site secure and give you peace of mind. Securi is a vital component for businesses – you don’t want to lose customers if they get a ‘this site may not be secure’ message when they’re looking for something you sell.
One of the key advantages of using WordPress for ecommerce is that it’s super SEO-friendly. There are a wide range of SEO plugins such as Yoast, which can be used to ensure that your site is search engine optimised and that your products stand out in the search results.
WordPress performs well in search engine rankings due to its clean and constant code. It’s also very simple to make small edits to your site to improve your SEO, including adding content, URLs, meta descriptions, alt tags and images.
Now that you know a bit more about the benefits of using WordPress for ecommerce, why not check out our website templates? For ecommerce websites we would recommend taking a look at Coco or Blush, though we’re adding new templates all the time.