Essential guide to setting up a website for your business

Essential guide to setting up a website for your business

If the thought of setting up your own website seems daunting, then you’ve come to the right place. We’ve created a checklist of all of the things you need to prepare in order to set up a new website. But, if you still need expert advice, feel free to reach out to us or check out our FAQs page for more information.

Here are 6 simple steps to setting up your website. 

1. Register your domain

Purchasing a domain name is the first step to having a professional website. It should ideally be your business name if it’s available or something that fits your brand, products or services. A good domain name is short, simple and easy to share. Avoid using numbers, hyphens and symbols that are difficult to remember.

2. Pick a website design

There is a wide variety of website designs available. WordPress offers many themes that are pre-made and ready to use but if you want a one-of-a-kind bespoke website, you will need to hire a web developer. 

Or you can get the best of both worlds by hiring a web design agency that has pre-designed themes that can be customised according to your brand. This option is ideal if you don’t necessarily have the budget for a bespoke website but would still like to have a unique and professional website.

3. Build your website sitemap

The type of pages you have on your website depends on your business. But here are some essential pages to get you started:

  • Homepage – this should include a clear message about what your business does.
  • Menu/store/offerings/appointments – your website visitors should have a clear way to engage with your business, whether that’s an online store, a list of menu items, a breakdown of your professional service offerings.
  • About page – tell the story and mission of your business.
  • Contact – include your business’s location and contact details, along with your trading hours and any other relevant information for getting in touch.
  • Blog – keeping your website fresh is crucial to build authority on search engines. Consider a page for updates and relevant content about your business, industry, or community.
  • Testimonials and reviews – share what customers have said about your business.
  • FAQ – give customers a simple way to learn key information about your business in one place.

4. Plan Search Engine Optimisation (SEO)

Your website won’t do much good if it can’t be found. For small businesses, ranking high in search results can help customers find you and increase your credibility. In order to look bigger online, SEO tactics like using relevant keywords, creating descriptive URLs and having a well-optimised website is key. At Cariad Web Design, we think about optimisation from the get go. All our websites are built with SEO in mind so your site has a great chance of ranking high on Google.

5. Create a content plan

Having a regularly updated blog page is one of the most effective techniques for attracting an engaged audience online. Blogs are also opportunities to include SEO keywords and possibly boost your site’s ranking. The key is to post engaging, relevant and credible content at least once or twice a month. Start by deciding on relevant topics and thinking about the questions people ask that are related to your business.

6. Promote your website

Once your site is up and running, don’t stop there. Post on your social media accounts and consider running a promotion for the first batch of customers that make an online purchase. And don’t forget to spread the word about your new website in person. It’s a good idea to add your website link to email signatures, marketing material and even product labels. 

Want to leave it all to the experts?

If you don’t have the time or resources to set up your own website, get in touch with our team of specialists. We’ll get to know what your business is all about so we can customise your site accordingly. And you can focus on your core business.

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