So, you are a sole trader who wants to make your business look bigger online – you have come to the right place.
There are certainly advantages of being a small business such as the flexibility, financial gain and personalised offering. Startups or small-medium businesses are able to adapt quickly to changing marketing trends. But as a sole trader, you may still yearn for more growth and to be able to compete on a larger scale. Luckily, the digital era brings a host of affordable, simple and strategic ways to make sure your business looks big online.
Our advice to help sole traders to look bigger online starts here…
1. Build your brand
If you haven’t already established your brand, there’s no time like the present. While you might be a family business owner with years of experience in your field, it’s important to create a brand identity that sets you apart from the rest. Branding includes corporate colours, slogans and a logo and while this is essential, it also encompasses your customer experience. From how you engage with customers via phone, email or social media to how you deal with complaints, it’s everything that makes your business brilliant.
2. Regularly update your blog page
In order to capture your audience’s attention and portray your business as a thought leader, you can post well-researched and insightful blog articles. By addressing industry issues, customer pain points and current affairs that would appeal to your target audience, you earn the trust of readers while establishing credibility. And if you write the content with search engine optimisation in mind, it will work wonders for your Google rankings.
3. Display your address and contact details
As simple as it is, including your business’s address and contact information on your website can confirm that your business is real and credible. Moreover, your email should be a professional business one, not a personal one. It’s also advisable to avoid using a home address, even if you’re a home-based business. Paying for a PO Box address or renting a trading address could help you appear as a bigger company.
4. Create a team page
If you employ staff, it’s a good idea to have a team page with each of their roles and a short description about what they do. People like to do business with those that they know and trust, so having a “Meet the Team” page can encourage potential new customers to think of you as a reliable company. And by showing that there’s a team of people behind the face of your business, you present it as a larger company rather than a sole trader.
5. Share customer reviews and testimonials
Showcasing your reviews brings about many benefits, one of which is helping you get found online. According to a Smart Money People survey, 84% of people are more likely to trust product reviews from other customers over companies themselves. By displaying testimonials on your website, you show visitors that not only is your offering legitimate, but it’s also approved by past customers. Positive reviews help people to shape their perception about your brand and knowing that you have a loyal and happy customer base is indicative of a large and successful business.
6. Ensure your website is professionally run
When potential customers want to find out more about you, the first thing they do is search online. If what they find is a poorly designed website with slow pages, they will often click off it and move on to a competitor website. If you want to appear bigger, now is the time to improve your website (budget permitting) or get a brand new one built. You might be a small business, but there’s no reason you can’t have a website that makes a big impression – often for a fraction of the money spent by bigger competitors.
Hopefully, these 6 tips will get you started. We’re here to help sole traders to look bigger online – starting with their website.
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