A web design template is a pre-designed web page or set of web pages with a particular layout and set of display features.
The beauty of using a web design template is that we can ‘plug in’ the content and imagery that is unique to your business without having to build the site from scratch. This means that the finished product will have the look and feel of a bespoke website but for a much more affordable price.
Not at all. By using your content and images, as well as drawing on all the unique aspects of your brand personality, we will make sure that your website is exciting and original. We have a range of custom blocks that we can use to build complex layouts for your web pages and make them look unique.
WordPress is the most popular content management system in the world, and it’s great for small businesses. It’s SEO friendly, easy to use and very customisable with plug-ins for all your business requirements. It’s also highly scalable, which means that as your business grows, so can your website, without having to transfer it to a different platform.
Our Sole Trader package starts at just £50 a month, with a £250 sign-up fee.
Yes! We will give you WordPress training so that you can update your website whenever you like with new images, content and blog posts.
A domain, also referred to as a domain name, is simply your main website address – ours is cariadwebdesign.com. Domain names are unique and must be purchased from a domain registrar.
Web hosting is essential for any website, and it is important to choose your hosting wisely. There are many types of hosting such as shared hosting, managed hosting and VPS hosting to name a few. When you host your website on one of our servers, we remove the hassle. Our development team will make sure everything is running smoothly, quickly and securely so your site can flourish online.
Web hosting is a service that allows you to put a web page or website onto the internet. Web hosting can be made up of one or many servers that store websites and deliver them to your browser when you search for a URL or click a hyperlink.
The beauty of buying a template website is that it can be built very quickly. Once we have all the content and images from you and a good understanding of your business objectives, we can have your new website up and running in under two weeks!
Once you have chosen a package, we will arrange an online meeting with you to learn more about your company, business objectives and website requirements. Once we know what sort of layout and style you would like and you have sent us your website copy and images, we will start to build your website and implement all the functionality you’ve ordered. We will then run a final review and test the site on all browsers and devices, before setting up your website hosting and making the site live on your chosen domain.
A small yet powerful professional website for the Sole Trader who wishes to grow their business. The Sole Trader Web Design package includes:
Disclaimer: Please note that your website must be hosted on our server if you’re on a subscription plan. Hosting is free for the first two years. All of our plans expire after 2 years, at which point you will need to pay for hosting and any other add-ons you require.
You’ve just had a beautiful website built by Cariad Web Design and now you want to show it off, right? Well this is where keywords come into play.
Keywords are essentially the terms your potential customers are searching for in Google and other search engines. Let us use the example that you have a coffee shop business in a small town called Rochester. Your primary goal is to be found by anyone looking for a place to drink coffee in your town.
The best starting point would be to ask yourself a series of questions:
You probably have some keywords in mind that you would like to rank for, this is what we call “seed keywords”. We can now leverage the data from keyword search tools such as Google Search Console or Google Keyword Planner. This will enable us to learn more about how many people are searching for these terms every month and other relevant keywords that have potential, that you may have not thought of for yourself.
Let’s use the example keyword ‘Chocolate’ – Other relevant keywords could be ‘Belgian chocolate’ ‘white chocolate’ and ‘chocolate bar’.
Even though each keyword variation is similar, they should be treated very differently. What you may notice is the amount of times each keyword is searched can vary massively. Here it is important you don’t just look at the search volumes, it’s important to also check the keyword difficulty. This is how hard it is for your website to rank for that specific keyword.
As much as it would be amazing to rank at the top of Google for the keyword ‘coffee’ it is very unlikely, however ranking for the keyword ‘Colombian medium roast coffee’ could be a lot easier.
This is where you put your SEO strategy hat on. The keyword ‘coffee’ may have the highest search volume. However the intent behind that person’s search is very broad. Think about what the searcher is trying to achieve. Someone searching the keyword ‘coffee’ may just need an image of a cup of coffee or they may be looking into how instant coffee is made etc.
Conversely, if we use a range of longtail keywords such as ‘vegan belgian dark chocolate’, the search volume will be lower because the intent is much more specific. Do not underestimate the power of intent over the volume of searches.
By now you have probably come to the conclusion that keywords are super important to your website’s SEO performance. The key pointers to your keyword selection should be your ability to find a balance between how many times a keyword is searched and the difficulty to compete for a favourable position in Google. This is where your keyword strategy comes into play and you can begin to explore the power of longtail keywords. If you look hard enough you may find a longtail keyword that has a high search volume with a low ranking difficulty. Congratulations you’re onto a winner!