If you run a small business, what you do about building a new website can be a dilemma. You need a website that will not only showcase your brand as a professional, competitive and successful company, but will also be optimised in order to catch the attention of search engines. You can’t afford a bespoke website, but you know that the better the website is, the more useful it will be to the growth and success of your company. But a bespoke site takes both time and money – probably the two things you can spare the least.
But we think we’ve come up with the perfect compromise…
Cariad Web Design is a new division of Cariad Marketing that brings all the bespoke web development expertise we’ve become well known for to small businesses and sole traders. The difference is that Cariad Web Design uses template designs that have been custom-built by our web developers. These templates make it possible for us to create and launch smaller websites more quickly and cheaply, giving your site the look and feel of a large, bespoke website, but for a lot less.
This makes a Cariad Web Design-built website the best low-cost option for a small business that wants to give the impression it’s a big one! Remember that your website is the first impression many of your potential clients and customers will have of your brand, so it’s important to get it right.
When you first set up your company, especially if you started from scratch on your own, it’s likely that you built your own site using a free template tool. That website has served its purpose, and it’s now time to upgrade to something that offers more. But if you still only need a small, simple website, a fully bespoke website isn’t a necessity.
That’s why our web development team has been working hard to set up template websites that offer many of the advantages of our bespoke websites, such as speed and optimisation, but on a smaller scale and at an affordable price for even the smallest of small businesses.
Once we’ve launched your website, we’ll give you a CMS training session, so you’ll be all set to post your own content and images, enabling you to be self-sufficient in its everyday running.
A good website is likely to pay for itself many times over in terms of the new business it can attract, but we also understand that budgets are tight – especially if your small business had to pause over lockdown. That’s why we have three different ways to pay, so if you need to spread the cost, you can do so over the course of three years for as little as £50 a month. Check out our pricing packages for more information.
In addition to the basic web build, you can also access more of Cariad’s expertise with our add-ons.
Our SEO team can optimise your new website in order to make it more appealing to search engines, which in turn will make it more likely that your customers will find you.
If you need professional copy for your website, book the services of our copywriter who will write web pages or blogs that are interesting, informative and written to be picked up by search engines.
We can help you set up a Google My Business (GMB) account. GMB is an important way of being visible online, giving potential customers and clients easily accessible information about your business, including opening times, location, profile, website link and those vital Google reviews. It’ll also help your visibility on Google Maps.
There are many more add-ons that will benefit your Cariad Web Design website and help you bring in more visitors to your website. Each one is designed to help you grow your customer base and will ultimately provide a great return on your investment.