What users expect from your dental practice website

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Dental Practice Website

While you may already offer a five-star experience for your patients, a dentist website helps you to put your practice out there and expand your customer base even further. It’s important that your dental practice website is professional, easy to navigate and has exactly what potential patients are looking for. 

So what exactly do patients expect from your website?

Design, branding, colour, imagery and typography are all extremely important factors of any website. 

But when it comes to the dental industry, patients do have expectations. The first one being, they expect you to actually have a website! A study showed that nearly 70% of patients attending a dental hospital in Cork, Ireland, were using the internet on a daily basis and that 34.5% of patients researched their present dental condition. If your website seems unprofessional, is slow to load or lacks credible information, this may result in loss of a customer.

Studies show that patients feel reassured by a set fee list and gain confidence in a practice that is transparent with their fee structure. This is important to keep in mind when designing a website as a ‘Prices’ page may build more trust and encourage more leads.

Create a strong online presences for your dentist practice

Google plays a crucial role in how patients and the public seek healthcare related services and information. A 2021 study found that 97% of users used Google to find local businesses and 86% used the maps function. There’s a very good chance that your target audience is using similar methods to find potential dental providers. 

All in all, patients want to know that your dentistry practice has an online presence. This can include having a well-designed website, at least one active social media account and a Google Business Profile. Positive reviews are also extremely important and very much worth displaying on your website. A potential patient will want to know what the experience was like for current or past patients.

Is your dental practice website delivering what patients expect?

At Cariad Web Design, we understand that your website needs to be a reflection of the amazing service you already provide. We have created a web design that is specifically designed with dentist practices in mind. 
Our Pearl design offers a clean and inviting layout that perfectly showcases your practice and services. Your customers will be able to find exactly what they want and get in touch with you when they do.

Chat to our friendly experts to learn more best practices for your dentist website.

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