Why website maintenance matters


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Maintaining your business website is super important to keep your site secure, up-to-date and functioning at its optimum. A well-maintained site performs better and loads faster, assists with Search Engine Optimisation (SEO) and provides a great user experience for your customers. We pride ourselves on not only offering professional web designs, but also providing ongoing support and web maintenance so your site is always running efficiently.

Consequences of neglecting your website

Websites are susceptible to security threats from hackers, malware or viruses, but regular maintenance can ensure these vulnerabilities are identified and solved before they cause any damage, for example slower load page times, loss of data or decreased SEO rankings. Neglecting your website can create a poor public image and ultimately reduce revenue. The entire purpose of having a business website is to promote your business, so it’s essential to have it regularly updated to avoid the below issues:

Vulnerable to security threats

Regular website maintenance is crucial to avoid being vulnerable to security threats. Hackers can exploit weak areas of a website and steal sensitive data, install malware or disrupt website functionality.

Slow page load times

A mismanaged site becomes slow and unresponsive, leading to a poor user experience. As a result, slow loading speed can lead to higher bounce rates and lower engagement, and ultimately lower search engine rankings. Potential customers can be lost due to the site’s performance as they become impatient and click off the website. Website builders need to ensure the website is fast and efficient. At Cariad Web Design, our team of experts design ultra fast websites that will load in a flash. This leads to an enjoyable experience for users who are more likely to return.

Decreased SEO rankings

Search engines like Google favour websites that are continuously updated and maintained. Neglecting website maintenance tasks can lead to a decrease in rankings, resulting in less traffic and fewer conversions.

Key components of a well-maintained website

In order to maintain your website, we undertake a range of tasks from updates and backups to monitoring and additional website maintenance costs. One of the benefits of our pay monthly websites is the ongoing support and maintenance that we offer. If you’d like us to assist with content changes, plugin updates and security updates, then choose our website maintenance package add-on which also includes support long after your site has been launched. 

Updates to software and plugins

Keeping your website’s software, content management systems (like WordPress) and plugins up-to-date ensures that security vulnerabilities are addressed and the website runs smoothly. Plugins and themes extend the functionality of your website, making it more user-friendly. But like any software, they need to be kept updated to ensure compatibility with the latest web browsers and security patches.

Backups of website data 

Regularly backing up your website data not only safeguards your information, it also ensures that you can quickly restore your website if it’s compromised. Your website’s content should be kept updated to ensure that it is relevant and accurate. This includes adding new blog posts, updating product descriptions, and removing old content. Outdated content can make your site look unprofessional and can turn away potential customers.

Monitoring for broken links or other issues

Regular security monitoring and checks ensure your site is protected from threats like hacking attempts, malware or viruses. We often check for broken links on the websites we create in order to fix them in a timely manner, assuring a positive user experience and improved Google rankings. Having a website maintenance plan safeguards your site and ensures it’s always running effectively.

At Cariad Web Design, we understand that your site needs to be running smoothly, quickly and be protected from any security issues, so we offer add-on options which include security updates to your site, plugin updates, help with content posting and more website maintenance services. We also provide you with full WordPress training so you can make changes to your site.

Get in touch if you need your own website plus web maintenance so you can focus on your business.

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