A web design template is a pre-designed web page or set of web pages with a particular layout and set of display features.
The beauty of using a web design template is that we can ‘plug in’ the content and imagery that is unique to your business without having to build the site from scratch. This means that the finished product will have the look and feel of a bespoke website but for a much more affordable price.
Not at all. By using your content and images, as well as drawing on all the unique aspects of your brand personality, we will make sure that your website is exciting and original. We have a range of custom blocks that we can use to build complex layouts for your web pages and make them look unique.
WordPress is the most popular content management system in the world, and it’s great for small businesses. It’s SEO friendly, easy to use and very customisable with plug-ins for all your business requirements. It’s also highly scalable, which means that as your business grows, so can your website, without having to transfer it to a different platform.
Our Sole Trader package starts at just £50 a month, with a £250 sign-up fee.
Yes! We will give you WordPress training so that you can update your website whenever you like with new images, content and blog posts.
A domain, also referred to as a domain name, is simply your main website address – ours is cariadwebdesign.com. Domain names are unique and must be purchased from a domain registrar.
Web hosting is essential for any website, and it is important to choose your hosting wisely. There are many types of hosting such as shared hosting, managed hosting and VPS hosting to name a few. When you host your website on one of our servers, we remove the hassle. Our development team will make sure everything is running smoothly, quickly and securely so your site can flourish online.
Web hosting is a service that allows you to put a web page or website onto the internet. Web hosting can be made up of one or many servers that store websites and deliver them to your browser when you search for a URL or click a hyperlink.
The beauty of buying a template website is that it can be built very quickly. Once we have all the content and images from you and a good understanding of your business objectives, we can have your new website up and running in under two weeks!
Once you have chosen a package, we will arrange an online meeting with you to learn more about your company, business objectives and website requirements. Once we know what sort of layout and style you would like and you have sent us your website copy and images, we will start to build your website and implement all the functionality you’ve ordered. We will then run a final review and test the site on all browsers and devices, before setting up your website hosting and making the site live on your chosen domain.
A small yet powerful professional website for the Sole Trader who wishes to grow their business. The Sole Trader Web Design package includes:
Disclaimer: Please note that your website must be hosted on our server if you’re on a subscription plan. Hosting is free for the first two years. All of our plans expire after 2 years, at which point you will need to pay for hosting and any other add-ons you require.
First of all, let me explain what I mean by ‘rasterized text’. I’m referring to images that have been edited with software such as Photoshop, where text is added to them and then saved as a JPEG or PNG etc.
Once text has been rasterized onto an image in this way, the text can no longer be manipulated or highlighted because it has been converted from a font to a group of flat pixels. This takes control away from developers and causes a range of problems, such as:
Text that has been rasterized or flattened onto an image cannot be read by search engines, so you lose all SEO value of those words. Therefore, you should overlay the words on top of the image correctly using CSS. You can usually tell if the text has been overlaid correctly if you can highlight it. Although that’s not always the case.
Images that contain rasterized text look very out of date and they stand out so much since we are all so used to seeing crisp text on websites nowadays. Also, with image compression being more important than ever for site speed, rasterized text will inevitably appear blurred after compression, impacting the visual quality of the website.
Rasterized text does not scale well on smaller screen sizes. This is because, as the image gets smaller, the text also gets smaller at the same ratio and becomes extremely difficult to read. Rasterized text will always appear jagged and pixelated the smaller it gets.
The opposite of this would be if you wanted the image to fill the screen on all devices, the text may get cropped off because you cannot make the text smaller with CSS as it’s flattened onto the image.
It’s also worth mentioning that hero/slider background images should be fairly abstract with larger focal points that aren’t affected by cropped edges.
Here is an example of a slider/hero image that has been made correctly and optimised for all screen sizes with CSS…
You can see above that the text and the image is being controlled separately with CSS to change the background position and the font-size correctly for different screen sizes. Which means you don’t end up with something like this…
I hope that explains why you should not use images that contain rasterized text for heroes and sliders. You will only make your website look out of date and people will not be impressed when they are struggling to read your call-to-action message because it is too small, pixelated or cropped half way through a word.