A web design template is a pre-designed web page or set of web pages with a particular layout and set of display features.
The beauty of using a web design template is that we can ‘plug in’ the content and imagery that is unique to your business without having to build the site from scratch. This means that the finished product will have the look and feel of a bespoke website but for a much more affordable price.
Not at all. By using your content and images, as well as drawing on all the unique aspects of your brand personality, we will make sure that your website is exciting and original. We have a range of custom blocks that we can use to build complex layouts for your web pages and make them look unique.
WordPress is the most popular content management system in the world, and it’s great for small businesses. It’s SEO friendly, easy to use and very customisable with plug-ins for all your business requirements. It’s also highly scalable, which means that as your business grows, so can your website, without having to transfer it to a different platform.
Our Sole Trader package starts at just £50 a month, with a £250 sign-up fee.
Yes! We will give you WordPress training so that you can update your website whenever you like with new images, content and blog posts.
A domain, also referred to as a domain name, is simply your main website address – ours is cariadwebdesign.com. Domain names are unique and must be purchased from a domain registrar.
Web hosting is essential for any website, and it is important to choose your hosting wisely. There are many types of hosting such as shared hosting, managed hosting and VPS hosting to name a few. When you host your website on one of our servers, we remove the hassle. Our development team will make sure everything is running smoothly, quickly and securely so your site can flourish online.
Web hosting is a service that allows you to put a web page or website onto the internet. Web hosting can be made up of one or many servers that store websites and deliver them to your browser when you search for a URL or click a hyperlink.
The beauty of buying a template website is that it can be built very quickly. Once we have all the content and images from you and a good understanding of your business objectives, we can have your new website up and running in under two weeks!
Once you have chosen a package, we will arrange an online meeting with you to learn more about your company, business objectives and website requirements. Once we know what sort of layout and style you would like and you have sent us your website copy and images, we will start to build your website and implement all the functionality you’ve ordered. We will then run a final review and test the site on all browsers and devices, before setting up your website hosting and making the site live on your chosen domain.
A small yet powerful professional website for the Sole Trader who wishes to grow their business. The Sole Trader Web Design package includes:
Disclaimer: Please note that your website must be hosted on our server if you’re on a subscription plan. Hosting is free for the first two years. All of our plans expire after 2 years, at which point you will need to pay for hosting and any other add-ons you require.
First let’s take a quick look at what we mean by site speed and what we would classify as good site speed, then we can understand better why it is so important to our online business and our customers.
Site speed refers to a collection of metrics that are used to measure your website’s performance, specifically relating to how fast your website loads when a person visits the site. In essence, how quickly the browser (for example Chrome, Firefox, Edge) is able to retrieve and load the content on your site to form fully functional web pages that people can use.
Site speed refers to a collection of metrics that are used to measure your website’s performance, specifically relating to how fast your website loads when a person visits the site.– Cariad Web Design
Google recommends that a website should load in under two seconds, although at Google they aim internally for a page load of under half a second. That’s fast! There are some interesting statistics about website speeds which are worth paying attention to:
We will touch briefly at the end of this article on where you can reliably test your site speed; however, if you are interested in learning more about some of the most important metrics concerning this you can check out this helpful article on web.dev.
Now we know what we mean by site speed, and what we are aiming for, it may already become obvious to you why a fast website is important from a business perspective. Let’s explore some of these together now.
You only ever get to make that first impression once, and with an insatiable amount of online competitors just waiting to grab your customers, it’s now more important than ever to delight them from the start. That means that when they come calling (or clicking) you are right there without delay.
We’ve already seen that customers expect/demand speed when browsing the web these days. Customers are more empowered than ever before and can easily take their business anywhere. This normally comes down to multiple touch points and interactions with a company, a fast website being just one of them. You want to deliver on their expectations by serving up the fastest site possible.
Google, as a search engine, is trying to create the very best user experience in the world, and that means serving up the most relevant and important information every time someone searches online. They use a number of key ‘ranking factors’ to do this.
One of the big concerns to Google, just like with the rest of the web right now, is serving up that information as quickly as possible. This means that if it is between a site which loads slowly vs a site which is very fast, Google is more likely to rank the fast site higher.
Ranking higher in those search results = more traffic = more sales.
This goes hand-in-hand with the SEO point above. A fast website can help signal to Google that your site should be ranking higher in the results, and a high bounce rate can be detrimental to those SEO efforts. Bounce rate is the percentage of users who leave a website after viewing only one page.
There are many factors that could potentially increase this percentage, such as lack of relevant information, outdated information, poor user experience and, of course, slow loading times.
Before we wrap this up, there are some very handy free online tools to help you measure where your website is currently at right now. My favourite – and the industry standard – is the site speed tool by Google.
Some others we also like are GT Metrix and Pingdom. Sometimes a combination of a couple of these will give the most accurate picture, but one thing is for sure, you should always try to make your website as fast as possible. And hopefully this article has helped show you why it is so important.