In the age of social media, we are often asked whether small businesses, such as hair salons actually need a website these days.
The short answer is yes! Over the years, you’ve built up your hair salon, perfected your hair styling skills and become a business that your clients trust. But in order to grow your business further, you need to establish yourself online. Even with the popularity of social media and all of its great benefits, a website is still crucial for your hair salon’s success.
Here we explore just some of the reasons why you should get a professional hair salon website and how it helps build your salon brand.
Showcase your salon
While your client base may have been built up through word-of-mouth and social media, a website will allow many more people to find your salon. Through your website, you’ll be able to share your hair salon’s name, physical address, business hours and contact information. You can list your services and treatments and what you specialise in – maybe you provide the best blow dry in town or offer personalised consultations.
Furthermore, you can display visuals of your work and salon equipment. Clients will want to see how well you’ve done other clients’ hair, so be sure to include pictures of hairstyles you’ve done from bridesmaids’ updos and beautiful highlights to fresh cuts.
Build your salon brand with content
You can use your website as a platform to share trends in the hair and beauty industry by writing articles on a monthly basis. For instance, you could write a blog on the latest haircut trends for women or give hair care advice for different hair types. As a result, your audience will recognise your brand as knowledgeable, credible and trustworthy. And they’ll be more likely to book your services.
If you don’t have time to write blogs yourself, talk to us about our copywriting services.
Connect with your clients
Your website will serve as an excellent tool to communicate with clients. It allows you to incorporate features like an online booking system, contact forms and chat bots. Clients will love being informed about your salon’s newest services via your website and make appointments without having to make a phone call. This way, your online presence can be just as wonderful and personalised as the salon experience your clients receive.
Be visible on Google
When people look for a reputable salon, they often search on Google. According to research, 45% of people search online when trying to find a new hair salon. One of the top searches will be “hair salon near me” and you want your business to show up in search results. But this is just not possible without a website. Luckily, when we create a website for you, we ensure it’s indexed on Google. We also offer further Search Engine Optimisation services if you want to rank higher on Google search results pages.
Share customer reviews
Salon reviews play a key role when someone decides where to get their hair done. According to the Hairdressers Journal, 90% of customers read reviews before they choose to buy a product or book a service. Showcasing client reviews and testimonials on your website not only helps to build trust, it also encourages people to book your services. Potential clients are much more likely to visit your salon if they see other people have had a positive experience. So, it’s important to ask your happy clients to send you reviews so you can display these proudly on your website.
Get a professional hair salon website
As a salon owner, you probably don’t have the time or expertise to build your own website. When you work with us, simply tell us what you want from your website, choose one of our professional designs (we recommend Remedy for hair and beauty businesses) and then leave the rest to us! The best bit is that we can make this happen from only £50 per month.
Get in touch with us to find out more.
