A web design template is a pre-designed web page or set of web pages with a particular layout and set of display features.
The beauty of using a web design template is that we can ‘plug in’ the content and imagery that is unique to your business without having to build the site from scratch. This means that the finished product will have the look and feel of a bespoke website but for a much more affordable price.
Not at all. By using your content and images, as well as drawing on all the unique aspects of your brand personality, we will make sure that your website is exciting and original. We have a range of custom blocks that we can use to build complex layouts for your web pages and make them look unique.
WordPress is the most popular content management system in the world, and it’s great for small businesses. It’s SEO friendly, easy to use and very customisable with plug-ins for all your business requirements. It’s also highly scalable, which means that as your business grows, so can your website, without having to transfer it to a different platform.
Our Sole Trader package starts at just £50 a month, with a £250 sign-up fee.
Yes! We will give you WordPress training so that you can update your website whenever you like with new images, content and blog posts.
A domain, also referred to as a domain name, is simply your main website address – ours is cariadwebdesign.com. Domain names are unique and must be purchased from a domain registrar.
Web hosting is essential for any website, and it is important to choose your hosting wisely. There are many types of hosting such as shared hosting, managed hosting and VPS hosting to name a few. When you host your website on one of our servers, we remove the hassle. Our development team will make sure everything is running smoothly, quickly and securely so your site can flourish online.
Web hosting is a service that allows you to put a web page or website onto the internet. Web hosting can be made up of one or many servers that store websites and deliver them to your browser when you search for a URL or click a hyperlink.
The beauty of buying a template website is that it can be built very quickly. Once we have all the content and images from you and a good understanding of your business objectives, we can have your new website up and running in under two weeks!
Once you have chosen a package, we will arrange an online meeting with you to learn more about your company, business objectives and website requirements. Once we know what sort of layout and style you would like and you have sent us your website copy and images, we will start to build your website and implement all the functionality you’ve ordered. We will then run a final review and test the site on all browsers and devices, before setting up your website hosting and making the site live on your chosen domain.
A small yet powerful professional website for the Sole Trader who wishes to grow their business. The Sole Trader Web Design package includes:
Disclaimer: Please note that your website must be hosted on our server if you’re on a subscription plan. Hosting is free for the first two years. All of our plans expire after 2 years, at which point you will need to pay for hosting and any other add-ons you require.
There have been differing opinions over the years about whether or not meta descriptions help SEO performance on your website. Some argue SEO is a vital element to the User Experience (UX) of the search engine as it displays a quick snippet that allows users to understand what your page is about before clicking it. Others argue meta descriptions have become an increasingly less important factor when boosting your SEO performance. This prompts the question, “should we still use meta descriptions?” and do meta descriptions really help your SEO efforts?”
A meta description is a piece of HTML that provides a brief synopsis of what is on the web page. The page meta description tag is displayed as part of the search snippet in the SERP (search engine results page). The sole purpose of a meta description is to give the user a brief idea of what sort of content exists on the page and its relevance to the user’s initial search query.
Way back in 2009, Google officially released a statement confirming it no longer takes into account the keyword usage within the meta description when optimising search rankings. However, let’s look at it a different way. The meta description snippet is visually prominent in the SERP.
Yoast SEO best practice suggests a good meta description should be between 50-160 characters in length. Anything over this length will be cut off in the SERP results. Treat your meta description as a brief insight into what your page is about, this makes it a great opportunity for you to draw in the user to click through to your website in order to find the answer to their original search query.
A good meta description has a significant purpose, which is to entice users to click through to your webpage. The more people clicking through to your page, the more data is collected by Google. If your page has a high CTR Google begins to deem your page as a high quality result for the given search query. The reality is, a high CTR over time does lead to a boost in SEO performance. So a good meta description really does help your overall SEO.
Writing a good meta description is simple. Your main purpose is to provide an accurate summary of what your content is about on the landing page, and relate it to the user’s search query.
What separates a good meta description from a bad one is down to your ability to create curiosity within your meta description. Curiosity encourages the user to click your link in order to find out more. This is a great tactic that helps boost your page’s CTR.
We all love SEO because it is an effective marketing tool that helps bring in organic traffic. Although Google doesn’t officially register keywords in the meta description when optimising rankings, using keywords relating to the users search query results in these terms being bolded within the meta description to help show your page’s relevance. This entices the user to read your meta description and then to click onto your page.
So, should you use meta descriptions to help with your SEO efforts?
Although Google’s official answer is that meta descriptions have no direct effect on SEO performance, we still believe you should be using meta descriptions throughout your website and investing the time to make sure they are effective. Meta descriptions are very prominent on the SERPS, providing a quick insight into your page’s content. With a bit of love and care it’s clear that a good meta description will increase the click through rate to your page. Over time Google will recognise this and start to rank your page higher for that search term as it deems your page more and more relevant.
Cariad Web Design are not just a leading affordable web design agency. We are fortunate enough to have an amazing in-house SEO team who can start working on getting your website visible. Explore our add-ons and contact us today to discuss your new website requirements.