The recruitment industry is hugely competitive. There’s no sugar coating it, over the past two years there has been a slow decline in permanent and temporary work placements, which means recruitment agencies are having to work harder and smarter to find top talent and potential clients.
And that means having a good website that is fast, easy to use and, in terms of SEO, is fully optimised for your target audience. But do recruitment agencies need SEO?
What is Search Engine Optimisation (SEO)?
Put simply, recruitment agency SEO is the art of making your website attractive enough to the search engines that it improves your search engine rankings. The ultimate goal is that, when someone searches for their chosen job title, the job you’re advertising is the first one they see on the search engine results page.
Sounds simple, but it’s actually a bit of a dark art because there are so many different aspects to SEO that you need to get right. In this blog, we’ll discuss the main ways you can improve your website’s SEO.
Keep Posting New Content
The search engines love new content, so the more you post the better. And the good news is that content can be in any form – text, images, videos and audio. However, you do need an SEO strategy in order to maximise potential and ensure your content is relevant and high quality – Google’s algorithms for example, prioritise the kind of well written, high quality content that positions you as a thought leader. The more care you take of quality, the more you will boost your search result rankings.
Don’t make the error of thinking that, for recruitment agencies, the continual need to post new jobs is enough to boost your search engine results. You need to back up your ads with different kinds of content. This is most effectively done through the generation of blogs which have the dual purpose of ensuring new content is regularly posted and is also informative and interesting enough to attract the search bots.
When it comes to writing copy, there are online tools that will help you with keyword research, and also ensure your content is properly optimised in terms of relevant keywords, headings, paragraphs. We use SurferSEO.com but similar sites are available. The overuse of keywords is as bad as not using enough in a blog or on a landing page, so these tools will help you get the balance right.
A Word about AI
Many see generative AI as a quick and easy fix. But please beware. While AI is here to stay and can definitely help you improve your website’s SEO, you must use it wisely. It’s important to note that, while generative AI can help you with the layout of your copy, do not use AI to write the copy for you – the search algorithms prioritise human-written copy above AI generated content, so you will not be doing your brand any favours by trying to cut corners! Quite the reverse in fact.
On-page Optimisation
There are a number of technical SEO fixes you can do ‘behind the scenes’ that will help your SEO, such as meta tags, fixing broken links, the number and quality of inbound links, using the right sized images to keep your site speed as fast as possible, deleting duplicate content, and the security of your website.
How Your Website Affects Your SEO
Filling your recruitment website with high quality and relevant content is just one part of effective SEO. There are a lot of technical aspects that need to be addressed as part of the website-build in order to improve your online visibility. This includes security, site speed, whether or not your website is mobile friendly (i.e. it looks and works equally well on mobile devices as it does on desktops and laptops). If your website is more than three years old, or if you feel it’s not working hard enough for your recruitment firm, then it might be time to consider a new one.
Rank Higher with a CWD Website
You don’t need to have an expensive bespoke website to help you increase your website’s authority and improve your SEO. A CWD pay monthly website will give you all the advantages of a top quality tailor-made website at a price even the smallest agency can afford. That’s because our template websites have been specially designed and built by the experts at our sister company Cariad Marketing to enable small businesses to take advantage of professional websites that would normally be beyond their budget. And they will always be fully optimised for SEO when we launch them.
Check out our template designs to find the one that most resonates with your recruitment agency, then Contact Us to find out more. Alternatively, if we’ve already convinced you, Get Started now – choose your package, then choose the design and we can get started!
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