A web design template is a pre-designed web page or set of web pages with a particular layout and set of display features.
The beauty of using a web design template is that we can ‘plug in’ the content and imagery that is unique to your business without having to build the site from scratch. This means that the finished product will have the look and feel of a bespoke website but for a much more affordable price.
Not at all. By using your content and images, as well as drawing on all the unique aspects of your brand personality, we will make sure that your website is exciting and original. We have a range of custom blocks that we can use to build complex layouts for your web pages and make them look unique.
WordPress is the most popular content management system in the world, and it’s great for small businesses. It’s SEO friendly, easy to use and very customisable with plug-ins for all your business requirements. It’s also highly scalable, which means that as your business grows, so can your website, without having to transfer it to a different platform.
Our Sole Trader package starts at just £50 a month, with a £250 sign-up fee.
Yes! We will give you WordPress training so that you can update your website whenever you like with new images, content and blog posts.
A domain, also referred to as a domain name, is simply your main website address – ours is cariadwebdesign.com. Domain names are unique and must be purchased from a domain registrar.
Web hosting is essential for any website, and it is important to choose your hosting wisely. There are many types of hosting such as shared hosting, managed hosting and VPS hosting to name a few. When you host your website on one of our servers, we remove the hassle. Our development team will make sure everything is running smoothly, quickly and securely so your site can flourish online.
Web hosting is a service that allows you to put a web page or website onto the internet. Web hosting can be made up of one or many servers that store websites and deliver them to your browser when you search for a URL or click a hyperlink.
The beauty of buying a template website is that it can be built very quickly. Once we have all the content and images from you and a good understanding of your business objectives, we can have your new website up and running in under two weeks!
Once you have chosen a package, we will arrange an online meeting with you to learn more about your company, business objectives and website requirements. Once we know what sort of layout and style you would like and you have sent us your website copy and images, we will start to build your website and implement all the functionality you’ve ordered. We will then run a final review and test the site on all browsers and devices, before setting up your website hosting and making the site live on your chosen domain.
A small yet powerful professional website for the Sole Trader who wishes to grow their business. The Sole Trader Web Design package includes:
Disclaimer: Please note that your website must be hosted on our server if you’re on a subscription plan. Hosting is free for the first two years. All of our plans expire after 2 years, at which point you will need to pay for hosting and any other add-ons you require.
This is a basic one but an important one. Making sure you input all the important contact information and website information in your social media profiles means that potential customers can easily find your site and convert. Make sure you check your ‘About’ and bio sections monthly in case there are any mistakes or broken links.
Blogs are not only beneficial for content on your website and for sharing your knowledge but they are also pieces of evergreen content for your social media content. You can take snippets of text from your blogs and use them as short social media posts with the call to action to read more on the website. This will hopefully be a hook for people to click through to your website and from there they will hopefully visit other pages too.
As mentioned in the point above, having effective and clear Calls To Action (CTA) within your social media posts are crucial. The right type of CTA is important to signpost to the user what you want them to do. It could be ‘read on for more information’ or ‘contact us today’ or something more simple such as ‘click this link to visit our website’.
You should always make sure the URL attached to your post takes the user to a relevant landing page or this could make the user want to bounce off straight away.
It is proven that social media content that features an image or video performs better than a simple text post. This is because there’s a lot of competition on social media platforms and you need to grab your audience’s attention with something visual to make them stop scrolling. Using graphics, photography or video with your posts will highlight your brand’s personality and attract your target audience. This will then prompt these users to engage with your brand and see more of what you have to offer on your website.
Paid advertising on social media platforms such as Facebook and LinkedIn is great for targeting new audiences. You can set up paid advertising campaigns and select your objective for what you want to achieve. The most common and basic objective is to drive website traffic directly from your ads to your homepage or a specific landing page. All you need to do is create an engaging and eye-catching advert, select the audience you want to appeal to and set it live. This is one of the quickest ways to increase website traffic because it places your adverts on potential customer’s feeds and if it has a clear message and CTA, they are much more likely to click through and become a customer.
These are just a few ways you can increase traffic from your social media to your website, but above all, being active and engaging with your content will help you get your customers from A to B.